Key Opinion Leaders (KOLs)
Optimize your stakeholder engagement strategy and leverage KOL expertise, influence, and networks to drive adoption of new therapies and improve patient outcomes.
Definition
A well-recognized, highly respected and trusted expert with significant influence in their field. KOLs are often thought leaders and educators, whose perceptions are likely to impact the opinions and decisions of others in their professional network.
Criteria
Proven clinical or research experience and expertise
Affiliated with a leading healthcare or academic research institute
Demonstrates a strong publication record in peer-reviewed journals
Actively participates in Continuing Medical Education (CME), conferences, symposia, and other industry events
Significant member of a professional organization or network
Guideline author and/or advisory committee member
Digitally active
Power your decision-making
with bespoke and intuitive intelligence boards
VISFO combines cutting-edge technology and deep subject matter expertise to de-silo data and enable confident decision-making. With all outputs housed in an agile, always-on delivery portal, you can quickly:
Visualize
Identify
Interrogate integrated and enriched data from diverse sources to identify KOLs in your therapy area and markets of interest. Our analyses typically span 10 years, meaning we can help you accurately identify and geolocate thousands of thought leaders in your field.
Analyze
Confidently inform your engagement strategy by using sophisticated data analytics tools to:
Reveal KOL publication histories
- Develop a holistic understanding of each KOL’s expertise and areas of special interest using up-to-date bibliometrics alongside a relevant literature library for each individual.
Map KOL geolocation and professional networks
- Inform territorial lines, facilitate clinical trial recruitment, and tailor communications to priorities relevant to specific KOLs by determining their geolocation.
- Understand information flow and locate hubs of expertise by identifying publication co-authors and mapping collaboration networks across specialties and locations (at institute, city, state, country and global level).
Understand individual KOL impact
- Leverage our proprietary KOL impact factors based on publication volume, currency and authorship weight, to identify KOLs whose expertise and experience align most closely with your company’s specific needs and strategic objectives.
- Select additional metrics including journal prestige, publication type and co-author impact factor to further interrogate individual influence in your chosen topic area.
- Track impact factors longitudinally to indicate changes in activity over time.
Connect with digital leaders
- Use social listening outputs to identify digitally active KOLs who leverage online platforms to maximize reach and impact.
Identify Rising Stars
- Discover the KOLs of the future to ensure longevity of your engagement strategy.
Maintain a clear view of the KOL landscape throughout the lifecycle of your product with user-defined data updates.
Use cases
Develop evidence-based market access and reimbursement strategies
Elevate product value propositions
Build awareness of and support for your product among key stakeholders
Guide drug development strategies and clinical trial design
Raise awareness of your clinical trials and drive patient recruitment
Define trial implications for clinical practice and prepare publications
Develop and deliver educational programs, scientific presentations and publications
Advocate for evidence-based medicine and addressing unmet medical needs
Empower Medical Affairs teams to fulfill their role as scientific and medical experts within your company
Delivered through Helix
Modular knowledge base
Interactive data visualizations for easy self-serve analysis and insight surfacing
Comprehensive opinion leader profiles for effective interaction planning and engagement
Multiple data export options for rapid insight sharing across your business
Customizable, modular knowledge bases with no user limits
