Payer Influencing Key Opinion Leaders (PIKOLs)
Increase your likelihood of launch success by identifying and leveraging PIKOLs in your chosen markets.
Definition
An individual who has the potential to shape and impact regulatory and reimbursement decision-making, health policies and treatment guidelines in a particular therapy area.
Criteria
Prestigious Key Opinion Leader (KOL) or other industry expert
Healthcare policy expert or health economist
Involved in health technology assessments, pricing and reimbursement decisioning, and regulatory advisory
Significant member of a professional organization or network
Guideline author and/or advisory committee member
Digitally active
Power your decision-making
with bespoke and intuitive intelligence boards
VISFO combines cutting-edge technology and deep subject matter expertise to de-silo data and enable confident decision-making. With all outputs housed in an agile, always-on delivery portal, you can quickly:
Visualize
Identify
Interrogate integrated and enriched data from diverse sources to identify PIKOLs in your therapy area and markets of interest.
Analyze
Confidently inform your engagement strategy by using sophisticated data analytics tools to:
Map PIKOL geolocations and professional networks
- Respond to the specific needs and priorities of regional payers by geolocating individual PIKOLs.
- Understand information flow and pinpoint influential clusters by identifying publication co-authors and mapping collaboration networks across specialties and locations (at institute, city, state, country and global level).
Understand individual PIKOL impact
- Discern selected PIKOL reach and resonance by leveraging our dynamic PIKOL impact factors based on professional role, affiliations and publication history.
Connect with digital leaders
- Identify digitally active PIKOLs who leverage online platforms to maximize reach and impact.
Maintain a clear view of the PIKOL landscape throughout the lifecycle of your product with user-defined data updates.
Use cases
Navigate the complex landscape of payer decision-making
Build stakeholder relationships to help inform market access strategies
Direct targeted engagement — the right message, the right person, the right time
Develop trial designs and evidence-generation strategies of greatest relevance to payers
Inform strategic planning activities, such as development portfolio prioritization
Understand and maximize the commercial potential of your assets
Develop educational initiatives aimed at payers
Prepare Medical Affairs teams to provide clinical and scientific support to Market Access teams
Enhance credibility and influence within payer organizations
Delivered through Helix
Modular knowledge base
Interactive data visualizations for easy self-serve analysis and insight surfacing
Comprehensive opinion leader profiles for effective interaction planning and engagement
Multiple data export options for rapid insight sharing across your business
Customizable, modular knowledge bases with no user limits
