About us

As an R&D company, we partner with global pharmaceutical and consumer health firms to deliver strategic intelligence solutions. Our offerings, combining SaaS and consulting services, empower innovative decision-making throughout the product lifecycle.

Discover more Meet the senior team

Our mission is:

To empower our partners to improve health and well-being by leveraging science, technology and data.

At VISFO, we believe meaningful change happens at the intersection between science and humanity.

We believe in making science personal.

We’re guided by our vision of:

Smarter healthcare strategy through innovation.

Our focus on data-driven insights is not just about numbers

It's about understanding the people behind the data and helping those using it drive progress. By combining scientific rigor with a human-centered approach, we strive to deliver solutions that make a real difference to patient lives. Our commitment to making science personal is reflected in our values, which ultimately define who we are and guide us in everything we do.

Our mission is:

To empower our partners to improve health and well-being by leveraging science, technology and data.

At VISFO, we believe meaningful change happens at the intersection between science and humanity.

We believe in making science personal.

We’re guided by our vision of:

Smarter healthcare strategy through innovation.

Our focus on data-driven insights is not just about numbers

It's about understanding the people behind the data and helping those using it drive progress. By combining scientific rigor with a human-centered approach, we strive to deliver solutions that make a real difference to patient lives. Our commitment to making science personal is reflected in our values, which ultimately define who we are and guide us in everything we do.

Our values

Collaboration

Collaboration and pragmatism are the bedrock of our success. We are one multidisciplinary team, and we view our clients as partners. Together, we adapt and address evolving needs.

Empowerment

We equip our partners with what they need to improve health outcomes. Empowerment is our guiding star.

‍

Objectivity

We apply rigorous scientific principles and methodologies to enable our partners to make informed, unbiased decisions based on real-world evidence.
‍

Ingenuity

We pioneer innovative products that challenge convention and push the boundaries of possibility.
‍

Tenacity

At VISFO, we want to exceed expectations. We go beyond the brief to deliver enduring impact and value.
‍

Transparency

We make genuine connections with each other and those we work with. We are open and honest in everything we do.
‍

How we started

Our founder, Dr Max Noble, established VISFO in 2017 with an ambitious goal: to bring thinkers together and leverage the transformative power of data and technology to help drive change in healthcare.
‍

Dr. Max Noble - CEO

Max has always been a pioneer. His open-minded approach embraces all possibilities, and so we let his innovative spirit drive us. As a new, multidisciplinary team of experts with a shared passion for making a difference, we began experimenting and learning. Its been quite a journey, and today we take immense pride in delivering strategic, evidence-based intelligence and deep subject matter expertise to partners across the world. Through our cutting-edge softwares and insightful, actionable data visualizations, we now facilitate the confident decision-making needed to realize better health and well-being, for all — and we can’t wait to see what might come next.

Our culture

Dr. Max Noble - CEO

Our culture is built on a foundation of mutual respect, open-mindedness and a shared commitment to continuous learning.

Our team comprises technologists, scientists, economists, designers and business strategists, meaning we bring a rich diversity of perspectives to our work. We believe that this multidisciplinary approach is our greatest strength — together, we find the hidden truth.

We’re also a friendly bunch who regularly enjoy each other’s company outside the office. Our strong sense of camaraderie has created a supportive and inclusive working environment where everyone feels inspired to evolve their passions, contribute their best and thrive.

Our stories

A day in the life of a PhD student, with Jadie Acklam

Meet Jadie, a University of York PhD student who is part of our wider relationship with the University of York. Jadie took us along for a day in her life working within the Haematology Malignancy Diagnostic Services at St James's University Hospital.

How I became James Iremonger, Head of Data Science at VISFO

Meet James, our Head of Data Science and one of the longest-serving members of the VISFO team. We had a chat with James about his journey to becoming a Data Scientist, his top tips for entering the industry, and the biggest challenges of the job.

A day in the life of a Business Intelligence Consultant, with Dr Stephen Kershaw

Stephen tells us about his life before VISFO, his favorite parts of his current role, and what he gets up to when he's not busy surfacing data-driven insights for our clients.

A day in the life of a Data Scientist, with Dr Adam Poulston

We catch up with Adam, our head of Natural Language Processing and Machine Learning, about what it’s like at VISFO, his journey into the role, and his favorite part of the job!

So good, it was BAD

We talk to our Behavioral Scientist, Lily Parsons, about how she’s settling into her new role at VISFO, the psychology behind user-based research, and her recent attendance at The BAD Conference.