Digital listening
Surface invaluable insights from the online conversation with digital listening.
Definition
Something here
Criteria
Something here
Something here
Something here
Something here
Power your decision-making
with bespoke and intuitive intelligence boards
VISFO combines cutting-edge technology and deep subject matter expertise to de-silo data and enable confident decision-making. With all outputs housed in an agile, always-on delivery portal, you can quickly:
Visualize
Identify
- Mentions of your brand, products, research — as well as competitors — across 150+ million global websites, including 30 social networks
- The demographics, interests and behaviors of your target audiences
Analyze
Use sophisticated data analytics tools to:
Gauge brand sentiment
- Assess the sentiment of mentions, identifying positive, neutral or negative opinions to measure campaign effectiveness against, set key performance indicators, optimize marketing strategies and address negative feedback.
Gain insight into the patient experience
- Online platforms provide a rich source of authentic patient feedback – harness an uninhibited view of the patient experience to identify unmet needs that may not be captured through traditional market research, and develop targeted solutions.
Build better relationships with key stakeholders
- Analyze online activity to understand individual interests, needs and concerns, and tailor interactions to foster more meaningful connections.
- Identify and geolocate relevant digital opinion leaders (DOLs) — individuals with significant online presence and influence — to gain a deeper understanding of the online conversation and uncover lesser-heard voices in healthcare.
Stay on the cutting-edge
- Monitor conference activity in real-time to stay informed about the latest industry advancements.
- Track attendee engagement and wider community response to assess the impact of your presence and return on investment, and identify areas for improvement.
Measure competitive performance
- Benchmark your brand's performance against competitors’ to highlight where you are leading the conversation — and further opportunities.
Forecast industry trends
- Evaluate emerging trends and anticipate potential market shifts and opportunities.
Maintain a clear view of the KOL landscape throughout the lifecycle of your product with user-defined data updates.
Use cases
Identify unmet clinical needs, as well as potential issues related to access and reimbursement
Uncover digital trends and opportunities to optimize your market access strategy
Monitor the regulatory landscape and identify potential risks and challenges
Gain insight into emerging trends and patient preferences that may impact clinical trial design and recruitment strategies
Reach and engage with patient populations that may otherwise be challenging to access
Disseminate study findings effectively online and share insights with the broader healthcare community
Release relevant and engaging educational content through digital channels to diverse stakeholder audiences
Raise awareness about disease conditions, treatment options, and patient support programs; empower patients to advocate for their healthcare needs
Understand and formulate responses to the perspectives, concerns, and questions of key stakeholders
Delivered through Helix
Modular knowledge base
Interactive data visualizations for easy self-serve analysis and insight surfacing
Comprehensive opinion leader profiles for effective interaction planning and engagement
Multiple data export options for rapid insight sharing across your business
Customizable, modular knowledge bases with no user limits
