What is a Key Opinion Leader (KOL)?
A KOL is a well-recognized, highly respected and trusted expert with significant influence in their field. KOLs are often thought leaders and educators, whose perceptions are likely to impact the opinions and decisions of others in their professional network.
What are the key characteristics of a KOL?
To be considered a KOL, an individual may fulfill some or even all of the following criteria:
- Proven clinical or research experience and expertise
- Affiliated with a leading healthcare or academic research institute
- Demonstrates a strong publication record in peer-reviewed journals
- Actively participates in Continuing Medical Education (CME), conferences, symposia and other industry events
- Significant member of a professional organization or network
- Guideline author and/or advisory committee member
- Digitally active
By identifying, engaging and leveraging KOL expertise, organizations can optimize product development, strengthen market positioning and drive better patient outcomes.
KOL mapping is a core component of VISFO's Helix offering. Click here to find out more.