MSL optimization

Define clusters of thought leaders to determine the optimal number of medical science liaisons (MSLs) required to effectively engage with target Key Opinion Leaders (KOLs), Other Leaders (OLs) and community healthcare professionals (HCPs), and drive scientific exchange.

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A VISFO "intelligence board" displaying elements of the "MSL optimization" offering displayed on a desktop screen. Included are visualizations of "KOLs by impact factor tier", "KOL impact" and "KOL distribution".

The increasing complexity of the thought leader landscape, driven by diverse disease areas and product profiles, poses significant challenges for effective MSL resourcing. Without clear visibility of thought leader distribution and impact, MSL teams face challenges in ensuring appropriate coverage, effective engagement prioritization and strategic territory planning.

Our MSL optimization solution addresses these challenges by leveraging advanced bibliometric analysis  to identify, geolocate and stratify individuals.  

View KOL distribution by impact factor: Categorize KOLs, OLs and HCPs based on VISFO's proprietary impact factor to define and geolocate hubs of the most impactful individuals.

Determine MSL requirements by impact factor tier: Utilize our interactive tool to delineate the number of MSLs required per region, based on the total number and blend of thought leaders by impact factor tier.

Our calculations consider total contact requirements, annual MSL contact capacity and non-contact time to provide accurate estimates of MSL requirements.

Service benefits

• Make informed decisions about MSL resource allocation and territory planning by identifying and geolocating the most impactful thought leaders

• Prioritize engagements based on individual impact and potential influence

• Ensure timely and effective scientific exchange between your organization and the medical community

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All delivered as strategic reports, interactive intelligence dashboards and scenario planning tools, placing an optimal strategy at your fingertips.

Delivered through iGen

Medical Affairs
insights engine

  • Connects seamlessly with your current CRM and other systems for a unified view of your data landscape

  • Structured observation input anytime, anywhere on mobile, tablet, and desktop

  • Informed decision-making with transparent workflows that highlight actionable, high-impact insights

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A visual depicting VISFO's multi-channel analysis capability displayed on both a desktop and mobile screen. Included are "Hot topics", as well as "Field insight trends".