Market value and price benchmarking
Minimize risk and promote informed decision-making by defining the potential market value of your product and price benchmarks early in the clinical development process.
Definition
Criteria
Power your decision-making
with bespoke and intuitive intelligence boards
VISFO combines cutting-edge technology and deep subject matter expertise to de-silo data and enable confident decision-making. With all outputs housed in an agile, always-on delivery portal, you can quickly:
Visualize
Identify
- Market growth potential
- Direct and indirect competitor market share and pricing strategies
- Price benchmarks and corridors
- Variations and trends in pricing across different regions and/or patient segments
- Payer reimbursement policies
Analyze
- The size and characteristics of your target patient population to understand potential market reach and overall demand
- Segments within your target population based on factors such as disease severity, treatment preferences, or payer type to allow for targeted pricing and value communication strategies
- Comparator and analog product prices across markets to inform price benchmarking assumptions
Maintain a clear view of your market throughout the life cycle of your product with user-defined data updates.
Use cases
Optimize clinical trial design and budget allocation
Identify key competitors, their pricing strategies and market performance, to forecast competitor activity and develop strategies to differentiate your product
Inform decisions about which pipeline products to prioritize or discontinue, ensuring resources are allocated to the products with most promising potential
Set competitive and realistic price expectations for your product, balancing affordability with profitability
Develop a compelling product value proposition that resonates with payers, physicians and patients to demonstrate market potential and strategic positioning of your new product
Design patient access and affordability programs
Prepare compelling responses to stakeholder questions about your new drug’s positioning, cost and comparative benefits
Strengthen your relationships with Key Opinion Leaders (KOLs) by providing them with valuable market insights and comparative data
Inform medical strategy, including publication planning and market surveillance, to ensure product price and positioning will align with market realities and stakeholder expectations
Delivered through Helix
Modular knowledge base
Interactive data visualizations for easy self-serve analysis and insight surfacing
Comprehensive opinion leader profiles for effective interaction planning and engagement
Multiple data export options for rapid insight sharing across your business
Customizable, modular knowledge bases with no user limits
