Drive strategy and demonstrate impact with our Medical Affairs insights engine
Data clarity,
decision power.
Smarter, faster insight management starts with iGen. Consolidate your data and simplify workstreams in one easy-to-use platform.
Accelerate
decision-making
Enhance
decision quality
Measure
decision impact
iGen. Ensures improved inputs, giving you enhanced outputs.
Elevate interaction outputs
Optimize field interaction outcomes across teams with a structured and transparent Medical Affairs reporting systems.
Support input of customer feedback that is aligned with your listening imperatives and organizational strategy
Input observations anytime, anywhere on mobile, tablet and desktop
Easily assign and adapt Medical Science Liaison (MSL) listening imperatives in response to evolving priorities
Unify your data landscape
Contextualize field interaction data with information from publications, news and social media, and scientific events, for a unified view of your data landscape.
Connect seamlessly with your current Customer Relationship Manager (CRM) and other systems
Zero information loss
Dynamic data visualizations
Transform observations into insights
Identify and interrogate key topics, themes, and trends across multiple, integrated channels.
Analyze activity for any topic relevant to your strategic imperatives
Spot emerging signals, enabling you to respond rapidly
Facilitate discussion with in-app chat functionality
Turn insights into actions
Inform decision-making with iGen’s user-friendly reporting interface and real-time updates.
Rapidly create, personalize, and export reports into your preferred file format
Track and log selected insight reporting metrics in time (for e.g., relevancy, shares and outcomes)
Continuously guide field activity with transparent workflows that highlight actionable, high-impact insights