VISFO
Consulting
Conference listening
Assess return on investment and validate or refine your conference strategy with an objective impact evaluation of both your and your competitor’s on-site activities.
"With VISFO’s precision intelligence and collaborative approach, our team ensures you have the right insights, at the right time, to make the best possible strategic decisions."
Dr. Louise Street-Docherty
VP Strategic Intelligence
Strategic framework
Leverage our experience and expertise to establish your asset evaluation strategy, forecast clinical and launch success, and remain agile in an evolving market.
Competitive landscaping
- Benchmark your conference performance, evaluate attendee response to competitor outputs and identify potential threats.
- Leverage insights on competitor share of voice to identify and capitalize on under-addressed areas.
Conference landscaping
- Identify the predominant topics being discussed online and discern emerging trends to refine your communication and outreach strategies, both during the event and beyond.
- Monitor social media mentions and utilize sentiment analysis to understand attendee perception of your brand and the information you presented.
- Track key metrics like attendance, engagement and share of voice year-on-year to identify areas for improvement and measure the overall success of your conference strategy.
Stakeholder analysis
- Proactively plan future-in person engagement, including which experts to approach and topics to address, by identifying the Key Opinion Leaders (KOLs), Rising Stars and Digital Opinion Leaders (DOLs) who are most closely aligned with your strategic objectives
Service benefits
Measure and refine your conference impact
Track engagement, share of voice, and sentiment analysis to objectively assess your performance and optimize future strategies.
Benchmark against competitors in real time
Analyze competitor presence, attendee response, and key discussion themes to identify strengths, gaps, and new opportunities.
Engage the right stakeholders with precision
Identify Key Opinion Leaders (KOLs), Rising Stars, and Digital Opinion Leaders (DOLs) who align with your strategic priorities for targeted, high-value interactions.
See it in action with an interactive demo
See how VISFO’s precision intelligence and collaborative approach ensures you have the right insights, at the right time, to make the best possible strategic decisions.
