VISFO
Knowledge base
Digital listening
Surface invaluable insights from the online conversation with digital listening.
Definition and criteria
A well-recognized, highly respected and trusted expert with significant influence in their field. KOLs are often thought leaders and educators, whose perceptions are likely to impact the opinions and decisions of others in their professional network. To be considered a KOL, an individual may fulfill some or even all of the following criteria:
Criteria 1
Something here
Criteria 2
Something here
Criteria 3
Something here
Criteria 4
Something here
Criteria 5
Criteria 6
Power your decision-making
with bespoke and intuitive intelligence boards
Visualize
VISFO combines cutting-edge technology and deep subject matter expertise to de-silo data and enable confident decision-making. With all outputs housed in our fully interactive, AI-enhanced knowledge base. Teams can drill down from high-level strategy to granular evidence, surfacing the right information in seconds.
Identify
- Mentions of your brand, products, research — as well as competitors — across 150+ million global websites, including 30 social networks
- The demographics, interests and behaviors of your target audiences
Analyze
Use sophisticated data analytics tools to:
Gauge brand sentiment
- Assess the sentiment of mentions, identifying positive, neutral or negative opinions to measure campaign effectiveness against, set key performance indicators, optimize marketing strategies and address negative feedback.
Gain insight into the patient experience
- Online platforms provide a rich source of authentic patient feedback – harness an uninhibited view of the patient experience to identify unmet needs that may not be captured through traditional market research, and develop targeted solutions.
Build better relationships with key stakeholders
- Analyze online activity to understand individual interests, needs and concerns, and tailor interactions to foster more meaningful connections.
- Identify and geolocate relevant digital opinion leaders (DOLs) — individuals with significant online presence and influence — to gain a deeper understanding of the online conversation and uncover lesser-heard voices in healthcare.
Stay on the cutting-edge
- Monitor conference activity in real-time to stay informed about the latest industry advancements.
- Track attendee engagement and wider community response to assess the impact of your presence and return on investment, and identify areas for improvement.
Measure competitive performance
- Benchmark your brand's performance against competitors’ to highlight where you are leading the conversation — and further opportunities.
Forecast industry trends
- Evaluate emerging trends and anticipate potential market shifts and opportunities.
Maintain a clear view of the KOL landscape throughout the lifecycle of your product with user-defined data updates.
Global topic trends in nicotine cessation
Use cases
How can this help your team...
Medical Affairs
Release relevant and engaging educational content through digital channels to diverse stakeholder audiences
Raise awareness about disease conditions, treatment options, and patient support programs; empower patients to advocate for their healthcare needs
Understand and formulate responses to the perspectives, concerns, and questions of key stakeholders
Market Access
Identify unmet clinical needs, as well as potential issues related to access and reimbursement
Uncover digital trends and opportunities to optimize your market access strategy
Monitor the regulatory landscape and identify potential risks and challenges
Clinical Development
Gain insight into emerging trends and patient preferences that may impact clinical trial design and recruitment strategies
Reach and engage with patient populations that may otherwise be challenging to access
Disseminate study findings effectively online and share insights with the broader healthcare community
See it in action with an interactive demo
See how VISFO’s precision intelligence and collaborative approach ensures you have the right insights, at the right time, to make the best possible strategic decisions.
