What is launch sequence optimization?
Launch sequence optimization is a strategic planning process that determines the optimal order and timing for introducing a new pharmaceutical product into different markets and involves the evaluation of various factors such as clinical priorities, market opportunities, competitive landscapes and pricing potential.
Why is launch sequence optimization important?
By carefully planning the order and timing of market entries, companies can prioritize markets with the highest potential, maximize market penetration, avoid regions with intense competition, and align product pricing with local economic conditions and payer expectations.
Launch sequence optimization is a core component of VISFO’s Cogni service offering. Click here to find out more.