The brief
A recent acquisition expanded our clients’ drug portfolio into a therapy area beyond their established expertise. To effectively shape their digital and content strategy, they required a comprehensive understanding of the digital and competitor landscape.
The challenge
Our client was challenged by the need to navigate a new therapy area while facing direct competition from a business that had adopted a ‘digital-first’ approach. Because our client did not have the expertise readily available to employ a competitive strategy, they sought a fundamental understanding of this type of approach.
The solution
We conducted a comprehensive analysis of the digital landscape within the therapy area of interest. This data-driven approach equipped our client with the necessary tools to navigate and optimize their competitive position whilst fostering stronger connections with their target audience.
- Utilizing our unbiased topic modeling approach, we uncovered key topics and themes in the online conversation, and identified on what platforms discussions were taking place.
- We performed an in-depth competitive analysis, examining the approach of our client’s direct competitor. We looked at how they adopted and employed their strategy, its inherent advantages, as well as the financial implications.
- Based on our findings, we curated strategic recommendations aimed at enhancing our client’s consumer engagement by identifying key stakeholders and developing a tailored content strategy.
The value to the client
We rapidly generated a comprehensive, data-driven report that included recommended content themes to pursue, together with suggested formats for delivery, allowing our client to build a competitive communication strategy.