About us

As an R&D company, we partner with global pharmaceutical and consumer health firms to deliver strategic intelligence solutions. Our offerings, combining SaaS and consulting services, empower innovative decision-making throughout the product lifecycle.

Discover more Meet the senior team

Our mission is:

To empower our partners to improve health and wellbeing by leveraging science, technology and data.

At VISFO, we believe meaningful change happens at the intersection between science and humanity.

We believe in making science personal.

We’re guided by our vision of:

Smarter healthcare strategy through innovation.

Our focus on data-driven insights is not just about numbers; it's about understanding the people behind the data and helping those using it drive progress. By combining scientific rigor with a human-centered approach, we strive to deliver solutions that make a real difference to patient lives.Our commitment to making science personal is reflected in our values, which ultimately define who we are and guide us in everything we do.

Our values

Collaboration

Collaboration and pragmatism are the bedrock of our success. We are one multidisciplinary team, and we view our clients as partners. Together, we adapt and address evolving needs.

Empowerment

We equip our partners with what they need to improve health outcomes. Empowerment is our guiding star.

Objectivity

We apply rigorous scientific principles and methodologies to enable our partners to make informed, unbiased decisions based on real-world evidence.

Ingenuity

We pioneer innovative products that challenge convention and push the boundaries of possibility.

Tenacity

At VISFO, we want to exceed expectations. We go beyond the brief to deliver enduring impact and value.

Transparency

We make genuine connections with each other and those we work with. We are open and honest in everything we do.

How we started

Our founder, Dr Max Noble, established VISFO in 2017 with an ambitious goal: to bring thinkers together and leverage the transformative power of data and technology to help drive change in healthcare.

Dr. Max Noble - CEO

Max has always been a pioneer. His open-minded approach embraces all possibilities, and so we let his innovative spirit drive us. As a new, multidisciplinary team of experts with a shared passion for making a difference, we began experimenting and learning. Its been quite a journey, and today we take immense pride in delivering strategic, evidence-based intelligence and deep subject matter expertise to partners across the world. Through our cutting-edge softwares and insightful, actionable data visualizations, we now facilitate the confident decision-making needed to realize better health and wellbeing, for all — and we can’t wait to see what might come next.

Our culture

Our culture is built on a foundation of mutual respect, open-mindedness and a shared commitment to continuous learning.

Our team comprises technologists, scientists, economists, designers and business strategists, meaning we bring a rich diversity of perspectives to our work. We believe that this multidisciplinary approach is our greatest strength — together, we find the hidden truth.

We’re also a friendly bunch who regularly enjoy each other’s company outside the office. Our strong sense of camaraderie has created a supportive and inclusive working environment where everyone feels inspired to evolve their passions, contribute their best and thrive/succeed.