VISFO
Knowledge base
Payer Influencing Key Opinion Leaders (PIKOLs)
Increase your likelihood of launch success by identifying and leveraging PIKOLs in your chosen markets.
Definition and criteria
A well-recognized, highly respected and trusted expert with significant influence in their field. KOLs are often thought leaders and educators, whose perceptions are likely to impact the opinions and decisions of others in their professional network. To be considered a KOL, an individual may fulfill some or even all of the following criteria:
Criteria 1
Prestigious Key Opinion Leader (KOL) or other industry expert
Criteria 2
Healthcare policy expert or health economist
Criteria 3
Involved in health technology assessments, pricing and reimbursement decisioning, and regulatory advisory
Criteria 4
Significant member of a professional organization or network
Criteria 5
Guideline author and/or advisory committee member
Criteria 6
Digitally active
Power your decision-making
with bespoke and intuitive intelligence boards
Visualize
VISFO combines cutting-edge technology and deep subject matter expertise to de-silo data and enable confident decision-making. With all outputs housed in our fully interactive, AI-enhanced knowledge base. Teams can drill down from high-level strategy to granular evidence, surfacing the right information in seconds.
Identify
Interrogate integrated and enriched data from diverse sources to identify PIKOLs in your therapy area and markets of interest.
Analyze
Confidently inform your engagement strategy by using sophisticated data analytics tools to:
Map PIKOL geolocations and professional networks
- Respond to the specific needs and priorities of regional payers by geolocating individual PIKOLs.
- Understand information flow and pinpoint influential clusters by identifying publication co-authors and mapping collaboration networks across specialties and locations (at institute, city, state, country and global level).
Understand individual PIKOL impact
- Discern selected PIKOL reach and resonance by leveraging our dynamic PIKOL impact factors based on professional role, affiliations and publication history.
Connect with digital leaders
- Identify digitally active PIKOLs who leverage online platforms to maximize reach and impact.
Maintain a clear view of the PIKOL landscape throughout the lifecycle of your product with user-defined data updates.
Global systemic lupus erythematosus (SLE) scientific collaboration networks
Use cases
How can this help your team...
Medical Affairs
Develop educational initiatives aimed at payers
Prepare Medical Affairs teams to provide clinical and scientific support to Market Access teams
Enhance credibility and influence within payer organizations
Market Access
Navigate the complex landscape of payer decision-making
Build stakeholder relationships to help inform market access strategies
Direct targeted engagement — the right message, the right person, the right time
Clinical Development
Develop trial designs and evidence-generation strategies of greatest relevance to payers
Inform strategic planning activities, such as development portfolio prioritization
Understand and maximize the commercial potential of your assets
See it in action with an interactive demo
See how VISFO’s precision intelligence and collaborative approach ensures you have the right insights, at the right time, to make the best possible strategic decisions.
