Market Access Key Opinion Leader (MAKOL)

What is a Market Access Key Opinion Leader (MAKOL)?

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A MAKOL is a recognized expert whoregularly publishes on market access themes, for example, disease burden, treatmentcost-effectiveness and reimbursement challenges, within a specific therapeuticarea.

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What are the key characteristics of a MAKOL?

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To be considered a MAKOL, an individual may fulfill some or even all of the following criteria:

1. Demonstrates a strong publication record in peer-reviewed journals, publishing on themes such as: unmet needs; disease and economic burden; cost-effectiveness and budget impactof current and emerging therapies; healthcare resource utilization; reimbursementand access challenges
2. Consistently authors systematic reviews, guidelines, and/or meta-analyses
3. A well-respected researcher, clinician, economist or health policy expert
4. Involved in country-specific or regional policy development and health economics initiatives

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By identifying and engaging the right MAKOLs, organizations can leverage the relevant expertise, influence and networks needed to drive evidence-based access and reimbursement strategies.

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MAKOL mapping is a core component of VISFO's Helix offering. Click here to find out more.