VISFO
Consulting

Indication assessment

Establish the potential market opportunity within likely product development and launch indication(s).
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"With VISFO’s precision intelligence and collaborative approach, our team ensures you have the right insights, at the right time, to make the best possible strategic decisions."

Dr. Louise Street-Docherty
VP Strategic Intelligence
Indication assessment

Strategic framework

Leverage our experience and expertise to establish your asset evaluation strategy, forecast clinical and launch success, and remain agile in an evolving market.
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Clinical landscaping

  • Determine market potential by assessing the size of the addressable population.
  • Understand the attractiveness of, or need for, a novel product within a given indication through analysis of the disease burden and unmet need.

Competitive landscaping

  • Assess current and future competitive landscapes to identify key opportunities for novel products within your target indication.
  • Review competitor regulatory approvals and Health Technology Assessment (HTA) evaluations to forecast market approval and reimbursement timelines.
  • Evaluate competitor trial designs to inform feasibility planning, identify best practice and refine your evidence generation program to differentiate your asset within the competitive landscape.

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Market value and price benchmarking

  • Assess current pricing dynamics and potential market value to provide insight into the market's willingness to pay, inform early pricing assumptions and prioritize indications with the highest pricing potential.

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Indication assessment

Service benefits

Identify the most viable market opportunities

Analyze disease burden, unmet need, and addressable patient populations to determine the attractiveness of a given indication.

Assess competitive dynamics to refine strategy

Evaluate competitor trial designs, regulatory approvals, and HTA outcomes to identify differentiation opportunities and anticipate market challenges.

Optimize pricing strategy from the start

Leverage market value assessments and pricing benchmarks to prioritize indications with the strongest reimbursement potential.

See it in action with an interactive demo

See how VISFO’s precision intelligence and collaborative approach ensures you have the right insights, at the right time, to make the best possible strategic decisions.
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