VISFO
Consulting
Asset evaluation
Establish the attractiveness, market viability and likelihood of success for an internal or external asset at the earliest opportunity.
"With VISFO’s precision intelligence and collaborative approach, our team ensures you have the right insights, at the right time, to make the best possible strategic decisions."
Dr. Louise Street-Docherty
VP Strategic Intelligence
Strategic framework
Leverage our experience and expertise to establish your asset evaluation strategy, forecast clinical and launch success, and remain agile in an evolving market.
Clinical landscaping
- Understand the attractiveness of, and demand for, a novel product within a given indication through analysis of the disease burden and unmet need.
- Evaluate clinical treatment guidelines in order to establish current standard of care and potential market positioning.
- Determine market potential by assessing the size of the addressable population.
Competitive landscaping
- Recognize opportunities and potential scope for product differentiation through current and future competitive landscaping.
- Inform development timelines and identify potential roadblocks.
- Review competitor regulatory approvals and Health Technology Assessment (HTA) evaluations to better understand the path to market approval and reimbursement.
Market value and price benchmarking
- Understand current pricing dynamics within your therapy area to provide insight into the market's willingness to pay.
- Examine pricing strategies of existing drugs to facilitate communication of your asset’s unique value proposition and help justify price expectations.
- Identify and mitigate potential risks associated with pricing pressures, such as competition from generics or biosimilars.
Service benefits
Identify the strongest market opportunities
Assess clinical viability, market demand, and competitive positioning early to prioritize the most promising assets.
Optimize development and commercialization strategy
Leverage data-driven insights and expert consulting to refine positioning, reduce risk, and maximize market success.
Anticipate and mitigate potential challenges
Understand regulatory, competitive, and pricing risks ahead of time to ensure a smoother path to approval and market entry.
See it in action with an interactive demo
See how VISFO’s precision intelligence and collaborative approach ensures you have the right insights, at the right time, to make the best possible strategic decisions.
