What is stakeholder mapping?
Stakeholder mapping is the identification, geolocation and profiling of key individuals (such as Key Opinion Leaders [KOLs], Key Clinical Investigators [KCIs] and patient advocates) and entities (e.g., research centers, clinical trial sites) relevant to a particular therapeutic area, indication, condition or product.
What is the purpose of stakeholder mapping?
Successful stakeholder mapping helps identify and prioritize key individuals and groups for external engagement to optimize product launches, maximize market access and ensure successful long-term product lifecycle management.
Stakeholder mapping is a core component of VISFO's Helix offering. Click here to find out more.