The brief
Our client was interested in novel indications for their newly acquired OTC, anti-infective supplement and required a comprehensive understanding of the scientific landscape to inform the potential market expansion and claims of the product.
The challenge
Our client’s focus on market expansion required a pragmatic scientific appraisal of both existing and potential novel indications as well as an in-depth analysis of the therapeutic narrative surrounding the supplement.
The solution
- To establish current attitudes towards the product we first conducted a digital and social media analysis utilizing a bespoke search strategy. By tagging and filtering results we were able to surface trends and identify the most engaged opinion leaders.
- We combined these findings with a robust literature review to identify peer-reviewed evidence of current and novel applications.
- We enhanced our analysis by geomapping the scientific opinion leader landscape, which enabled us to recommend the most knowledgeable and influential experts by location, segmented by specific topics of interest.
- We also provided our client with recommendations on the best outlets to share content on and which opinion leaders to engage for an optimal digital strategy.
The value to the client
A multifaceted solution that encompassed a rapid and robust analysis of the scientific landscape, alongside our strategic recommendations, allowed our client to build effective strategies to support both the current and future expansion of their product.