The brief
Our client was conducting a due diligence exercise and needed to be fully informed on the disease area landscape and potential resource requirements to support decision-making on the prospective acquisition and subsequent roll-out of a new commercial asset.
The challenge
Our client required a comprehensive analysis of the market to determine the level of commercial opportunity.
The solution
We delivered a comprehensive market access and business intelligence report to help our client fully understand the possible resource demands of the acquisition, which included:
- an online sentiment analysis across multiple stakeholder groups surrounding existing products within the potential portfolio
- social media intelligence providing insight into the discussion surrounding the disease area, as well as live intelligence boards to enable the client to efficiently analyse the data on an ongoing basis
- an overview of key topics within the disease area, as well as the future market and opinion leader landscape.
The value to the client
A rapid and thorough analysis allowed our client to make an informed decision on the potential acquisition.
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